Kemar 'Flava' McGregor Releases New Reggae Dubstyle LP

Dubstyle LP Explores Exotic Sounds

KINGSTON, JAMAICA, OCT. 22, 2012: Leading reggae producer Kemar ‘Flava’ McGregor will release a collection of his proprietary radio hits in dub style, creating a psychedelic electro-roots oeuvre for millennial dub-music fans.

His upcoming album, titled “Roots Rock Reggae in Dub,” was made available for pre-order last week on iTunes, preparing for an official street release date of October 30, 2012.

After achieving radio success as a dance-club reggae composer, pop producer and commercial one-drop songwriter, Kemar McGregor has compiled a new album of remixed roots singles, recorded by a selection of mixtape-era vocal celebrities, including Ziggi, Gyptian, Morgan Heritage, Luciano, Stevie Face, Beres Hammond, Bushman, Nesbeth, Sizzla, Natty King, Etana, Richie Spice, Turbulence and I-Octane.

McGregor also has included two special-edition blends – Sammy Dread’s legendary dancehall anthem “M-16,” presented in dub style, and a digital re-creation of Barrington Levy’s mainstream hit, “Murderer.”

McGregor said he conceived his dub album as a sharp departure from today’s mainstream industry norms, and arranged his mixes to resemble a modernistic opus of acid-trance reggae – reminiscent of King Tubby or Lee “Scratch” Perry – and mixed with the exuberant nightlife aura of New York, London or Paris.

“One of the things that makes the album different is the vibe and the style of it,” said McGregor. ”The style that I use, and the effects – the reverb, the echo, and the different sounds – when I did them, I was thinking about the city at night. When reverb comes to my mind, I’m thinking about Manhattan at nighttime when the lights go up. The sound is like seeing a silver lining. It’s like, when you see the city of Manhattan at night with all those neon billboard signs, it makes you feel like you’re part of something, like you’re participating in something exciting.”

McGregor said he hopes to elevate the status of dubstyle reggae within the international rave industry, especially in America, Europe and Asia, where the style attracts multitudes of fans annually. McGregor said he especially enjoys composing dubstyle reggae because it allows him freedom to create sonically-complex creative themes with an expanded universe of colors.

“I used a weird bunch of sounds on this album that I pretty much invented myself,” said McGregor. “That’s how Lee Perry does dub. With Perry, you’re going to hear some weird stuff, some weird sounds that you won’t hear with any other producer. It’s crazy. That’s exactly how I want people to feel. Anything that can create a vibe and wake people up – I’m up for that.”


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